July 03, 2005
Fred e Farid
"You have to do work that will travel today; you have to build global and universal ideas. There is less and less need, particularly in Europe where we are all alike culturally and mentally, for domestic ads. International campaings don't have to lead to lowest common denominator work, but to a better understanding of ourselves as human beings."
Fred e Farid - A coqueluche internacional que já passou pela CLM BBDO, TBWA Paris, BBH London, Goodby Silverstein S. Francisco ... e que agora encontra-se à frente da Marcel Paris, a sua nova agência financiada pelos "bolsos largos" do grupo Publicis.
[Fonte: Shots Magazine]
Posted by hidden persuader at 3.7.05