December 26, 2005

Food for thought

"In the new mainstream, then, it is no longer a question of physically possessing a brand but of experiencing it positively as part of my set of values. What really counts is intangible. If, on the other hand, the product affords me only 'low interest', then I want to save money and pay a low price."
- David Bosshart, Gottlieb Duttweiler Institut

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