A Viacom Outdoors na Holanda lançou este mupi "pisca-pisca" para a Bacardi.
Inovador quanto baste.
[Via: MIT Advertising Lab]
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4 comments:
Curiosamente ainda na semana passada vi um mupi similar da JCDecaux para uma marca de cervejas numa exposição que eles fizeram sobre formatos inovadores em outdoor.
Será que pode marcar a diferença no mercado de outdoors?
Bem, que chama a atenção ... chama! É meio caminho para canalizar a atenção do consumidor para a mensagem, não?
pois, então porque nunca vi nenhum na rua?
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