Por falar no post abaixo publicado, eis mais um recente e interessante exemplo de "user-created content":
Chipotle Mexican Grill hosted a contest worth $40,000 in cash prizes for students at select Universities to create a 30 second spot that would be featured on the company's website. In the first month that the top two spots were posted online, each ad got more than 8.4 million viewers each.
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