December 21, 2006
A influência do Pós-Modernismo
A influência de pensadores como Jean-François Lyotard, Rolland Barthes e Michel Foucault na prática do "marketing moderno":
"Modern marketing has consciously co-opted the tools of post-modern discourse to sell more stuff. Brands such as Nike explicitly adopt rebellious attitudes in their advertising campaigns. Thus capitalism employs the critique that was designed to destroy it."
Posted by hidden persuader at 21.12.06