Don Jerónimo

"Exceptional Youth"

O eterno "efeito Axe"

Cliente: Axe
Agência: Lowe Belgium

[Via: Cheery Flava]

"Food for thought"

"The creative process is a cocktail of instinct, skill, culture and a highly creative feverishness. It is not like a drug; it is a particular state when everything happens very quickly, a mixture of consciousness and unconsciousness, of fear and pleasure; it's a little like making love, the physical act of love."
-- Salvador Dali

McBride's revenge

Algo de estranho se passa na TBWA\Chiat\Day de S.Francisco.

Diesel reality show

"15 MB of Fame!"

"Miss having a Woman?"

Cliente: Bentelhalal Matrimonial
Agência: TBWA\RAAD Dubai

Johnnie Walker Blue Label

"For those who know what to look for"
Agência: BBH, NY

"Food for thought"

"There is a paradox at the heart of our lives. Most people want more income and strive for it. Yet as Western societies have got richer, their people have become no happier."
-- Richard Layard, "Happiness: Lessons from a New Science"

"Crimes don't solve themselves"

Cliente: Crime Stoppers
Agência: DDB, Toronto

"Made of Japan"

Cliente: Onitsuka Tiger
Agência: Strawberryfrog

"Little grey sells"

"By scanning the brains of volunteers, advertisers can discover which brands consumers respond to. It's perfectly legal but is it ethical? Our correspondent reports on the controversial practice of neuromarketing."


[Fonte: Times2]

"Nike Trial Van"

No sales pitch. Just shoes, advice, and water.

Simples, inteligente e eficaz. Monta-se uma caravana ambulante (pop-up store) num sítio propício para a prática do jogging ... e o resto é auto-evidente.

A experimentação ajuda a criar lealdade; a acção ajuda a criar "good-will" junto da comunidade dos joggers.

[Fonte: PSFK | Via: Room 116]

"Christmas Drunks Idiots"

Cliente: MTV/Auto Trader
Agência: JWT, London

"Food for thought"

"From digital agencies winning traditional above-the-line assignments to branding agencies working across all consumer touch-points, to media owners cutting out the advertising middle-man, to YouTubers making their own ads, the marketer's options just exploded. And with this explosion some control - control over how a brand is portrayed, perceived - must be ceded."
-- Claire Beale (editor Campaign Magazine) no The Independent

Greenpeace International

"Let's do something. Because clearly they won't do anything."

Bush, Blair, Chirac, Puttin e Zapatero em conversa animada no MSN Messenger.

Cliente: Greenpeace
Agência: Savaglio\TBWA

O blog do AR.CO

O Jorge Nesbitt pediu-me e eu com todo o prazer ajudo-o a divulgar o blog do AR.CO.

Ilustração, BD, actividades extra-curriculares de professores e alunos, aqui

As mais contagiantes

YouTube, Nintendo Wii, iPod Nano, Design Barcode, Dove "Evolution", Adidas Adicolor, Current TV ... são algumas das ideias mais contagiantes de 2006 de acordo com a Contagious Magazine.

Os valores que os consumidores procuram neste tipo de produtos e serviços, estão todos lá:

-- Experimentação; Simplificação; Capacidade de partilha; Personalização e controlo individual.

[via: R'n'R Advertising]

"Kevin Roberts-isms"

"Revolution starts with language."

Marky Ramone

Marky Ramone & Friends.
Ontem em Lisboa no Santiago Alquimista.

"Food for thought"

"People go shopping to cheer themselves up - because their job is depressing; their boss is a bitch; their spouse is having an affair; they feel trapped and bored and short on glamour ... It might work in the short term. Well of course it does."
-- Daisy Waugh, Sunday Times, 31 Dez.