April 17, 2007

"Lux populi"



"Look around, and you will see that almost every category of consumables has cake at the top. This is true not just for expensive products such as town cars and McMansions, but for everyday objects. In bottled water, for instance, there is Evian, advertised as if it were a liqueur. In coffee, there’s Starbucks; in ice cream, ­Häagen-­Dazs; in sneakers, Nike; in wine, Chateau Margaux; in cigars, Arturo Fuente Hemingway, and well, you know the rest. Having a few TVs around the house is fine, but what you really need is a home entertainment center worthy of Versailles, with a JBL Ultra Synthesis One audio system, a Vidikron Vision One front projector, a Stewart Ultramatte 150 screen, a Pioneer DV-09 DVD player, and an AMX ViewPoint remote control. Hungry for chow with your entertainment? Celebrity chef Wolfgang Puck has his own line of ­TV ­dinner ­entrées."

[Fonte: The Wilson Quarterly]

1 comment:

Leitor said...

Hoje a tendência é gastar mais em bens de luxo ou marcas premium ao mesmo tempo que se faz as compras de supermercado nos minipreço e lidl's da vida. Estranho, nao é?