May 17, 2007

"Brand Marketers Report 2007"

Em suma, quais são (ou continuam a ser) os "critical aspects of succesful branding"?

"Consistency was far and away the most cited practice. This represents a uniform presentation of the brand externally and across touchpoints. The experts cited Understanding of Customer/Target frequently. This mirrors the finding in this report that metrics and brand research are key tools. Communication and Creative effectiveness were also frequently mentioned as critical aspects of successful branding."

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