May 30, 2007
Simplesmente brilhante
Cliente: Skoda Fabia
Agência: Fallon, London
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12 comments:
Já vi que para ti é tudo brilhante.
Depende do que significa brilhante para ti. É substantivo ou adjectivo? Mas eu, enquanto planeador, partilho contigo o meu critério de avaliação de uma campanha: Tem uma ideia? É directa? É surpreendente? Foge aos clichés da sua categoria? Envolve o target? A mim parece-me que este anúncio cumpre todas as alíneas.
Bem vou almoçar. Encontramo-nos pelos Amoreiras?
Os meus critérios são semelhantes aos teus. Acrescentaria relevância. "simplesmente brilhante" parece-me um exagero. Na minha opinião, claro.
Em relação ao almoço, vou à Dona Adelaide aqui em Miraflores.
Um abraço ao Coutinho.
e a campanha da ray-ban «never hide» é brilhante ou dissonante? :)
É muito "à frente".
Será entregue :]
Agradecido.
Marco, deixa-te de conversas com o senhor e vai acabar os meus spots de rádio, sff.
E se continuas a mandar abraços ao Couto vais cortar k-line para Manila.
Prontos, tá bem.
Simplesmente brilhante talvez seja exagero,,ou talvez não, mas é acho eu, uma peça brilhante de entertainment em 45" segundos e como advertising hoje é = a entertainment (pelo menos o bom) então este é um anúncio brilhante (mas não tão brilhante como o o Cog da Honda)
Prémio melhor equipa de pasteleiros lol.
Chorei.
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