December 04, 2007
"Authenticity over Exaggeration"
"In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.
Successful advertising campaigns today are self-parodying and spark discussions rather than blatantly sell products."
[Fonte: "Authenticity over Exaggeration: The New Rule in Advertising", Harvard Working Knowledge]
Posted by hidden persuader at 4.12.07