January 20, 2008

"Food for thought"

"The power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines." -- Charles Leadbeater, "We-think"

1 comment:

Dâmaso Salcede said...

Profundo e com alguns lugares comuns, mas verdadeiro. O Alvin Tofler na década de 80 quando escreveu a "3ª Vaga" já falava do conceito do «prosumer» os consumidor vão passar a ser igualmente produtores. Com a internet, os blogs, o youtube,o myspace etc.as pessoas criam e consomem a informação e os conteúdos uns dos outros. Será que vivemos numa era do Marximo-digital?