"The New High-end Consumer"

Longe vão os tempos em que as Senhoras finas escondiam os sacos de compras do discount nos sacos do Harrod's.

Ou que compravam um botão na Hermès para mais tarde andar a passear o inconfundível saco laranja pelas avenidas nobres.

A "frugalidade" fica-lhes tão bem.

[Via: Wharton@Knowledge]

"To Mr. Cheng"

Como irritar os tipo dos correios > "To Mr. Cheng"

O nosso castelo

[Foto via Flickr]

O que diz a nossa casa de nós? Como é que nós a vivemos: dormitório? carregador de baterias do dia seguinte? "cocooning"? ponto de encontro social?

[Fonte: Financial Times "Armchair psychology"]

Videoclip do dia

WOOD from mc bess on Vimeo.

A honestidade ainda vende?

"Men Wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success."

Anúncio publicado em 1900 nos jornais londrinos pelo explorador Sir Ernest Shackleton.

A minha pergunta: nos dias de hoje de descrença e cepticismo, será a honestidade e a verdade nua e crua sem floreados e adjectivos, a melhor forma de as marcas falarem com os consumidores?

"Food for thought"

"If thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking."

-- Theodore Levitt, Marketing Myopia (1960)

"Live news"

Cliente: France 24
Agência: Marcel, Paris

"The end of advertising"

"The end of advertising as we know it" (again?)

Imagine an advertising world where... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated "impressions." Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry.

"Citations"

[Via: Flickr]

Contra a concorrência

Cliente: Country Life
Agência: Grey, London

"Cards of change"

"There's more talent out on the streets than ever before. Brilliant people looking to reshape their country, build their career and perhaps even grow your business."

[Via: Adverblog]

"Irresistibly smooth"

Cliente: Braun
Agência: BBDO Düsseldorf

"Dealing with Recessionary Times"

I am constantly asked for "strategies/'secrets' for surviving the recession." I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what's going through my head, read the list below:

You work longer.
You work harder.
You may well work for less; and, if so, you adapt to the untoward circumstances with a smile—even if it kills you inside.
You volunteer to do more.
You always bring a good attitude to work.

E se ... ?

E se o Starbucks entrasse no negócio da banca comercial?
Depois de alguém ter sugerido uma nova teoria de relações internacionais baseada na marca, eis que alguém se lembra de sugerir que o Starbucks passe a "vender" dinheiro também.

\\ "Why Starbucks should become a retail bank" //

Spotify

Spotify – the story from Spotify on Vimeo.