"Advertising Eats Itself"

"If Ogilvy were alive, he would surely be cursing today’s creatives as nihilists: young turks hell-bent on annihilating the nobility of a medium that defined consumer civilization for the greater part of the last century. They are nihilistic not only because they seek to destroy the meaning of advertising but also because they believe that good advertising need not be a force of repetition, that it can bring about popularity through quality content alone."

[Fonte: Ad Busters]

"Slice of life"

"Today, I was cashiering at a grocery store when an elderly woman came through my line buying prune juice. She then whispered to me that last time she bought it, she "blew up her toilet".

Via Fuck my Life

De Lisboa para o mundo

Da BBDO Portugal para a Lowe Worldwide:
"Michael Wall appointed Lowe Worldwide CEO"

"Panda"

Cliente: Fiat
Agência: Marcel, Paris

[Via: Ads of the World]

"Vai um Unicórnio?"

Can you win a Unicorn? from One Shot Film Festival on Vimeo.

Times are tough [or so we’re constantly told] – marketing and media budgets are hitting rock bottom. But does this mean the end of TV and film advertising? Not a chance!

For a start, there’s more and more money pouring into online advertising, and there’s nothing an online audience likes more than moving pictures. The cutbacks just mean that us creatives have to be cleverer with the ideas – ads can still be amusing, involving, and make as much of a point without the big budgets.

So we thought it was time to celebrate simple cleverness in advertising. The Cannes awards are very fine, we all value our own Lions and hope to get more – the Unicorns will be something quite different.


--------------------- \ "The Unicorn Awards" / ---------------------

"The Brangelina industry"

Uma táctica interessante:
"(Jennifer Aniston) has been known to wear the same outfit for days, to reduce the market value of paparazzi shots" in The Guardian.

"Spent: Sex, Evolution, and Consumer Behavior"

"Marketing is now the most dominant force in human culture”, diz-nos o psicólogo Darwinista (o que quer que isso signifique) Geoffrey Miller.

"Food for thought"

"Despite what many marketers and retailers may think, it’s not all about price — consumers find value in feeling smart about purchase decisions and investing in brands they trust."
-- Andrew Benett, Global Chief Strategy Officer of Euro RSCG Worldwide

"They won't remember"

Cliente: Association France Alzheimer
Agência: Saatchi & Saatchi, Paris

Videoclip do dia

"TV, media and culture"

Clássico! O cameo do Marshall McLuhan no "Annie Hall" do Sr. Woody Allen.

"Food for thought"

"Logos have become less official-looking and more conversational. “They’re not yelling. They’re inviting. They’re more neighborly."
-- Patti Williams, Wharton School

"Worst job ever"

Cliente: Portal UOL
Agência: Borghierh/Lowe

"Ride my star"

Um vídeoclip interessante da Devilfish baseado na técnica de "augmented reality".

"O eterno retorno"

Last Day Dream [HD] from Chris Milk on Vimeo.

[Via: Dullneon]

"Messenger"

Cliente: Telefónica Moviles
Agência: Y&R, Perú