June 27, 2009

"Advertising Eats Itself"

"If Ogilvy were alive, he would surely be cursing today’s creatives as nihilists: young turks hell-bent on annihilating the nobility of a medium that defined consumer civilization for the greater part of the last century. They are nihilistic not only because they seek to destroy the meaning of advertising but also because they believe that good advertising need not be a force of repetition, that it can bring about popularity through quality content alone."

[Fonte: Ad Busters]

1 comment:

Anonymous said...

Yes, its true that to bring popularity for advertisements, quality of contents is must.