July 08, 2009

"Food for thought"

"There are no bad cars built, milk is milk and laptops are laptops. They're all pretty much parity products now and I think companies are going to have to connect with consumers in a greater way than simply with their products. Emotionally and culturally they're going to need to be more significant."
-- Gary Koepke, Modernista (in Shots)

1 comment:

will gama said...

I believe that's true. We're starting to live in the age of meaning and the brands that understands that will take the advantage.