October 20, 2009

Vida para além do desconto



Num contexto de "trading-down", que estratégias podem os retalhistas seguir e implementar para além da convencional (e batida) descida imediata de preços?

[BusinessWeek "The Hard Sell"]
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1 comment:

Mark T. said...

«Has retail gone on permanent sale or will we see pricing recover along with the economy?»

Check it out. Interesting:
http://mcmillandoolittle.blogspot.com/2009/08/has-retail-gone-on-permanent-sale.html

20/10/09 5:25 pm

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