February 09, 2010
Copos "Bar Fight-Friendly"
Mais um exemplo de «branded-utility»?
"With some 87,000 pint glass attacks every year, the U.K. bar scene is rough enough to make a cowboy shake in his boots--this ain't the wild west, and they don't use sugar glass. The NHS estimates it spends £2.7 million on bar-fight injuries yearly.
Until recently, there have really only two choices for a safer glass: plastic, which everyone hates, and toughened glass, which breaks into cubes instead of shards, but is marred by high production costs, inconsistencies in toughness from glass to glass, and explosive breakage.
Now, as part of the Design Council's Design Out Crime program, U.K. ad agency Design Bridge has released two new options, Glass Plus and Twin Wall."