"New mobile tools and brands"

As aplicações móveis de geo-localização ainda não atingiram um "tipping point". No entanto as marcas não devem descuidar o princípio do "first-mover advantage", nem tão-pouco a influência dos chamados "early adopters".

"Brand owners that exploit location-based services on mobile phones could benefit from a substantial first-mover advantage among a small but highly influential audience.

According to a poll by Forrester, a total of 4% of American adults have used platforms like Foursquare, Gowalla and Loopt, which reward shoppers for "checking in" at specific sites such as restaurants and retail outlets."