May 18, 2011
"Renault + Facebook + RFID"
Labels:
Automóveis,
Media social,
RFID
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2 comments:
inovador?
coca cola village em Israel fez isto a sério.
http://www.youtube.com/watch?v=yu-oG67PNIs
É verdade a Coca-Cola foi pioneira e foi bastante mais longe.
Acho que a questão não é tanto se "é inovador". É mais: "é novo"? Não, não é. Tal como a utilização de QR codes nas lojas para fazer "Likes" de uma coisa que se viu; tal como a utilização de iPads em eventos para as pessoas fazerem "check-ins", et cetera ... esta é apenas mais uma utilização da mesma tecnologia e tipo de mecânica :)
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