October 11, 2013

"Food for thought"

"I should mention that there are two sorts of clients: those who are already big and rich and those who would dearly love to be big and rich. Those who are already rich, will, on the whole, put out duller advertising than those who merely want to be rich or richer."
  -- Howard Gossage, "Roughly, Is There Any Hope for Advertising?", 1967

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