"Food for thought"

"Our technological devices, media habits and attentionspan may have changed, but our fundamental nature has not. (...) The headlines proclaim that advertising is dead; the future is interactive, digital,mobile, and social. These days, the cool kids are insight planners, communication planners, channel planners, creative planners, strategic planners, brand planners and, in exceptionally cool cases, brand anthropologists or brand catalysts. Call me a Luddite, but I still believe that we're in the business of communicating with people."
- Jon Steel, WPP

"The Customer Journey"

"Food for thought"

"While retailers are working on three-day deliveries and contracts with delivery services, Amazon is bidding on airports."
 - Doug Stephens

IKEA "Cenología"

"When You Drive, Never Drink"

IKEA "The Dining Club"

"Food for thought"

"Media and creative got a divorce. One walked off with all the money, the other with all the glamour."
 - Stephanie Walton, R/GA

"Pablo's Dog" theory

MARKETING 101
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