"Pablo's Dog" theory

MARKETING 101
(0:45")

 

Aprender com os erros

[photo via Flickr]


"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."

------------> Fonte: Harvard Working Knowledge

Branded utility?

Untitled from First and last name on Vimeo.

"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.

The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".

[Via: Media Guardian]

Bic. Sempre à mão.

Depois das esferográficas, isqueiros e das lâminas de barbear (e depilação), eis que nos chegam os telemóveis "low-cost" da Bic em parceria com a operadora Orange France.

[Via: Springwise]

"Individual by Choice"

"Beck's Canvas": Edição limitada criada por jovens artistas do Royal College of Arts.

Mais monograma, menos comida

Uma estória engraçada que ilustra bem a tendência do chamado "Masstige" (mass + prestige) e de como a pirâmide de Maslow nos dias de hoje parece começar do topo para a base:

"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."

Continue a ler em:
"The delicate balancing act of luxury for the masses".