March 12, 2008
Mais monograma, menos comida
Uma estória engraçada que ilustra bem a tendência do chamado "Masstige" (mass + prestige) e de como a pirâmide de Maslow nos dias de hoje parece começar do topo para a base:
"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."
Continue a ler em:
"The delicate balancing act of luxury for the masses".