Most Contagious report 2018
Showing posts with label Trends. Show all posts
Showing posts with label Trends. Show all posts
December 28, 2018
December 19, 2014
December 14, 2014
"NAMING GOES SUPER SIMPLE"
More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...
fonte: http://bit.ly/1vNMo79
June 10, 2014
January 03, 2014
"Ford Trends Report 2014"
1. Innovation’s Quiet Riot: Fast-paced and disruptive innovation is becoming increasingly institutionalized and ubiquitous – fundamentally changing the way consumers work, play and communicate
2. Old School: Consumers are romanticizing how things used to be, finding comfort and connection in products, brands and experiences that evoke nostalgia
3. Meaningful vs. the Middle Man: Seeking more intimate connections with retailers and service providers, consumers are hunting for stories of identity and meaning in their products and services
4. Statusphere: Across the globe, consumers are broadening the ways they display their wealth – sometimes it screams, sometimes it whispers – upending traditional expressions of status and influence
5. Vying for Validation: In a world of hyper-self-expression, chronic public journaling and other forms of digital expression, consumers are creating a public self that may need validation even more than their authentic self
6. Fear of Missing Out/Joy of Missing Out: A tug of war is emerging as the traditional FOMO is challenged by the JOMO. On one end, consumers are persevering to take advantage of everything at their disposal. On the other, they are mindful of the need to focus on, and enjoy, what matters most
7. Micro Moments: With so much information at our fingertips, downtime has given way to filling every moment with bite-sized chunks of information, education and entertainment – seemingly packing our lives with productivity
8. Myth of Multitasking: In an increasingly screen-saturated, multitasking modern world, more and more evidence is emerging to suggest that when we do everything at once, we sacrifice the quality – and often safety – of each thing we do
9. Female Frontier: Profiles of women have reached new prominence; demographic shifts are changing household dynamics and definitions. Together, women and men will redefine roles and responsibilities in 2014
10. Sustainability Blues: The world has been fixated on going green, and now the attention is shifting beyond recycling and eco-chic living to a growing concern for the power and preciousness of the planet’s water
Fonte
October 24, 2011
January 04, 2011
November 04, 2010
"Consumer Trends 2011"
"In 2011, brands may need to get more creative to lure consumers into stores, offering more than just retail and be a venue, not just a shop. Service may extend into advice and demonstrations, while exclusivity and environment may also be key aspects to engage consumers with real life, not virtual, shopping experiences."
- - Fonte: Mintel Consumer Trends for 2011
August 26, 2010
"Consumers in a Turbulent Recovery"
"Anxiety about the future and mistrust of big business have triggered a 'back to basics' movement in which consumers continue to rank home, family, stability, and the environment high on their list of values."
July 06, 2010
"The New Collectivism"
"Temporary ownership" meets "Swapping and sharing are the new shopping" meets "Collective intelligence".
---------------- > "The New Collectivism"
January 08, 2010
January 05, 2010
O Bono prevê
"Ten for the Next Ten" do cantor Bono (U2). Directo ao assunto:
"Caution! The only thing protecting the movie and TV industries from the fate that has befallen music and indeed the newspaper business is the size of the files. The immutable laws of bandwidth tell us we’re just a few years away from being able to download an entire season of “24” in 24 seconds. Many will expect to get it free."
[Fonte: NY Times]
November 30, 2009
March 10, 2009
January 22, 2009
December 08, 2008
July 30, 2008
March 12, 2008
Mais monograma, menos comida
Uma estória engraçada que ilustra bem a tendência do chamado "Masstige" (mass + prestige) e de como a pirâmide de Maslow nos dias de hoje parece começar do topo para a base:
"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."
Continue a ler em:
"The delicate balancing act of luxury for the masses".
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