Nielsen Research

"What Are Connected Shoppers Doing 
And Not Doing Online?" 

 Not doing: clicking on online ads.

"Food for Thought"

"Are we paying enough attention to social media? Recent research proves yet again that social media has a strong influence on purchase decisions: across product categories, 26 percent of purchases on average were spurred by recommendations on social media."

- McKinsey, "The consumer sector in 2030"

"Clutter"

 

"Cluttered stores may seem more likely to hold bargains but they also appear cheaper in the minds of many consumers."

  via

Shopper marketing

fonte

"End Marmite Neglect"

"If Money Doesn’t Make You Happy ..."

"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right" 

Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.

Fonte: Journal of Consumer Psychology (2011)

"Consumers in a Turbulent Recovery"

"Anxiety about the future and mistrust of big business have triggered a 'back to basics' movement in which consumers continue to rank home, family, stability, and the environment high on their list of values."

-- in "2010 BCG Global Report on Consumer Sentiment"

A estória por detrás das "coisas"

Caveat emptor?

As pessoas estão cada vez mais inteligentes e informadas das escolhas que fazem.

O 4º poder já não é a penas a comunicação social, mas a rede social.

"Em quem confiam os consumidores?"

Fonte: Nielsen Wire

"The New Collectivism"

"Temporary ownership" meets "Swapping and sharing are the new shopping" meets "Collective intelligence".

---------------- > "The New Collectivism"

"Smart shopping 2.0"

::::: Google Shopper APP :::::

"Social commerce. Beyond transactions"

Social Commerce | Beyond Transactions

View more presentations from Paul Marsden.

"Collaborative Consumption"

"Geração Net"

O regresso às coisas simples da vida

"These are the humble makings of a revolution in progress: Macaroni and cheese. Timex watches. Volunteer work. Insulated underwear. Savings accounts. Roseanne. Domestic beer. Local activism. Sleds. Pajamas. Sentimental movies. Primary colors. Mixed-breed dogs. Bicycles. Cloth diapers. Shopping at Wal- Mart. Small-town ways. Iceberg lettuce. Family reunions. Board games. Hang- it-yourself wallpaper. Push-it-yourself lawn mowers.

(...)

After a 10-year bender of gaudy dreams and godless consumerism, Americans are starting to trade down. They want to reduce their attachments to status symbols"


[Fonte: Time Magazine]

Recessão, inovação e marcas brancas

"Consumer goods were once believed to be as recession-proof as any industry can be. Shoppers might not be able to afford Rolex watches and champagne during a downturn, the theory ran, but everyone still needs staples such as soap and toilet paper. Yet sales have fallen in this downturn, thanks largely to growing competition from stores’ own brands, or “private labels”.

"P&G, which has one of the most high-end brand portfolios of any of the packaged-goods firms, has tried to attract customers by launching “basic” versions of its popular brands. It recently released Tide Basic, which costs around a fifth less than its more upmarket cousin. But taking an existing brand downmarket in this way can be dangerous, analysts say. Consumers are unlikely to revert to the more expensive version if they are offered a similar product for less."

"Another strategy would be to sidestep retailers completely and sell directly to consumers through the internet. P&G’s new boss, Bob McDonald, has alluded to this sort of plan. It could be exactly the type of “game-changer” his company desperately needs."

[Fonte: "The game has changed", Economist]

"Homo Digitalis"

[Cheers Armando]

A ameaça tem uma cor

"Not only have private label brands been gaining share for the past decade, experts say these gains are the single-biggest problem facing branded packaged goods players. House brands, once a staple of lower-income households, now enjoy roughly equal penetration among demographic segments. Improvements in quality and packaging have helped removed the stigma attached to buying a no-name product."

"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.

"Top 15 Gen Y sites"

[Fonte: The Outlaw]

Geração Y, Marcas e Respeito

Apple, Trader Joe’s, Jet Blue, In-N-Out Burger, Ben & Jerry’s, Whole Foods, Adidas, American Apparel, Target, H&M, Levi's - são algumas das marcas mais respeitadas pelos jovens Norte-americanos.

É interessante verificar que em algumas destas marcas, encontram-se categorias tão variadas como uma companhia aérea e uma cadeia de supermercados.

[Fonte: Outlaw Consulting | Via: Fallon Trend Point]