July 02, 2013
"If Money Doesn’t Make You Happy ..."
"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right"
Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.
Fonte: Journal of Consumer Psychology (2011)
Labels:
Consumidor,
Psicologia
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