"If Money Doesn’t Make You Happy ..."

"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right" 

Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.

Fonte: Journal of Consumer Psychology (2011)

Lições em psicologia invertida

Sir Ernest Shackleton's newspaper ad (1914).

McDonald's "burger timetable"

Because "waiting time" could be "eating time".

"I read Playboy for the articles"

Sim, eu leio a Playboy por causa dos artigos altamente estimulantes. Da mesma maneira que as mulheres compram Manolo Blahniks com 15 cm de salto porque são óptimos para andar na calçada portuguesa.

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - Um excelente paper da Harvard Business School sobre racionalizações e justificações.

Ou como diria o Sr. Rory Sutherland (Ogilvy UK): "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."

"Perception"

Perception

View more presentations from Jordan Julien.

Interessante!

[Via: Naked Tokyo]

Técnicas de persuasão

Há que admirar as "técnicas" destes Senhores ...

"The art of selling an expensive watch" - The Wall Street Journal