"Not only have private label brands been gaining share for the past decade, experts say these gains are the single-biggest problem facing branded packaged goods players. House brands, once a staple of lower-income households, now enjoy roughly equal penetration among demographic segments. Improvements in quality and packaging have helped removed the stigma attached to buying a no-name product."
"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.
April 22, 2009
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