"Ganhar dinheiro não é fácil"

"Making money is hard. 
But putting it in the right place doesn't have to be."



Cliente: CO-OP Financial Services
Agência: O'Leary and Partners

"Actions Speak Louder Than Jingles"

"Many banks need to wake up and stop pretending nothing much happened. To put this crisis behind them, banks should act and communicate differently by building cognitive, rational trust with actions that back up their words. Whatever happened in the past, they need to start treating customers as kings and not recipients of their largesse, particularly the small business customers so hurt by the collapse."

- Russ Lidstone in AdWeek

O dinheiro afinal cresce nas árvores

"Slice of life lessons"

Carta de resposta de Pam Watt, sucateira de Tunbridge Walls que vendeu o seu negócio de reciclagem por £6m, a John Hunt banqueiro da Goldman Sachs que se ofereceu para gerir o seu novo património:

"Thank you for your offer. The money you refer to is the product of years of hard work and taking risks. During those years banks were noticeable by their absence. I know you are mereley doing God's work, presumably the same God who showers us with tempest, flood and pestilence, but when we needed to raise capital you didn't seem to be around. Maybe we missed you. This money was made from graft and it belongs to industry. Maybe I'm being arrogant but we feel best placed to know where to invest it."

Via: The Sunday Times, "A sweeping no for Goldman banker"

"Integrity"

Cliente: HSBC
Agência: JWT, London