'Sex and the City' com product placement "pouco" discreto

"Sixty pairs of Jimmy Choo shoes will appear on screen in the latest hollywood yarn "Legally Blonde II" . This along with 'Sex and the City' has put this young brand into the minds of young city women by classifying it as a racy luxury brand". O Financial Times cita o ponto de vista de Jimmy Choo de que vender marcas de luxo é um acto de equilíbrio entre manter a exclusividade e aumentar o awareness da marca. Na nossa opinião os marketers da Jimmy Choo foram bastante astutos; séries como o "Sex and the City" são um fenómeno de popularidade entre mulheres cuja faixa etária vai dos 20 aos 50 anos. As espectadoras aspiram ser como as personagens da série : cosmopolitas, modernas, sexys e liberais. Toca a comprar sapatinhos Jimmy Choo para se sentirem como as meninas do "Sexo e a Cidade". E através da Ad Age ficámos também a saber:"Absolut Spirits hit the product-placement mother lode last week when its iconic vodka advertising was featured as part of a story line in HBO's Sex and the City". Ad agency TBWA/Chiat/Day, New York, was responsible for creating this fictional campaign showing PR-maven Samantha Jones' struggling actor boyfriend positioned with an Absolut bottle between his legs, with the tagline "Absolut Hunk".