"Beep beep beep! Big Macs are on sale, and McDonald's just sent you a text message on your cell phone with the good news. Should you call the spam police?" > Artigo interesante da Wire Magazine que nos mostra como os Marketers estão a capitalizar o uso das novas tecnologias de modo a melhor "informarem" os consumidores das suas marcas.
September 30, 2003
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