A Mccann França perdeu a conta da Coca-Cola "clássica" no valor de $37m que passa para as mãos da BETC Euro RSCG. O primeiro trabalho da BET Euro RSCG "Dancing Boy" vai estar no ar a partir de 20 Setembro.
"McCann has been steadily losing Coke Classic assignments around the world -- in the U.S. the brand moved to WPP Group's Berlin Cameron/Red Cell -- but this is the first time Euro RSCG Worldwide has picked up a Coke Classic assignment. Euro RSCG's only relationship with Coke has been a few small marketing-services accounts in Europe and Asia." Fonte: Ad Age
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