"Procter & Gamble named Aerodon, London, which specializes on mobile and wireless marketing, to create a campaign for Ariel laundry detergent. Television commercials will ask consumers to use the short-message service, or S.M.S., feature on their cellphones to receive free samples".
Fonte: NY Times
October 30, 2003
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment