"Barclays, PLC, London, consolidated its account at Bartle Bogle Hegarty, London, its principal agency, by shifting the assignment for the Barclaycard credit card from BMP DDB, London, part of the DDB Worldwide division of the Omnicom Group, which had handled the assignment for 13 years. Total Barclays billings at Bartle Bogle were estimated at more than $45 million".
Fonte: NY Times
October 30, 2003
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