A Agência do ano de acordo com a AdAge
"The New York agency founded in 1997 as Berlin Cameron & Partners with a staff of five operating out of loaned office space today boasts $700 million in billings, fueled by a stellar 2003. Berlin Cameron/Red Cell -- now part of WPP Group, the world's No. 3 ad organization -- handles marketing messages in North America for arguably the world's best-known brand, Coca-Cola Classic". Ver artigo completo: AD AGENCY OF THE YEAR: BERLIN CAMERON
Ainda de acordo com a mesma fonte ficamos a saber que:
1) A DDB Worldwide foi considerada a network do ano, ver artigo: "DDB: $1 Billion in New Business"
2) Cabendo por sua vez o 2º lugar à TBWA Worldwide, ver artigo: "TBWA: Captures $718 Million in New Business"
January 12, 2004
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