Fundador da Wallpaper, tenta vender "swissness" aos Suiços

Interessante artigo sobre o papel que Tyler Brûlé (CEO e fundador da reputadíssima Wallpaper) e a sua agência, a Winkreative tiveram no branding da companhia aérea Swiss que sucedeu à defunta Swissair. Ver artigo: "Swiss Brand" Sobre a Winkreative: "Established in 1998, Winkreative was founded by Tyler Brûlé, CEO and founder of the Wallpaper* Group, who recognised a gap in the market for an ‘intelligence-based’ creative agency. Winkreative offers a complete range of creative services for quality brands in a range of disciplines, including advertising, intelligence, packaging, retail design, custom publishing, design and art direction, brand development, identity branding and web design. Past and present clients include SWISS International Airlines, Bally, Villa Moda, Prada, Stella McCartney, Pottery Barn, Selfridges, RJ Reynolds, Moncler, Boeing, Pringle, The Somerset House Trust and Adidas."