Sobre o consumidor leal ... será que ele existe?
1) "The belief that once you get a customer they're yours for life is complete bullocks"
- Andrew Cracknell, ex-Director da Bates Europe
2) "When a guy gets promoted, he doesn't get a more expensive Chevy. He buys a BMW."
- Al Ries, Consultor e colunista da Ad Age
January 12, 2004
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment