Alguns exemplos de maus slogans, de acordo com Al Ries - Wasting money on bad ad slogans
Avaya: "Communication without boundaries" | Aventis: "Our challenge is life"
Canon: "Know how" | Cigna: "A business of caring"
Delta: "On top of the world" | Hitachi: "Inspire the Next"
Nissan: "Enjoy the ride"
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