BECKHAM E ZIDANE .. DE VESPA PELO ROSSIO?
 | "In an advert for Adidas that took six month to complete, Beckham, Zidane and other players scooter through Paris, Madrid, Seville and Lisbon to get to the game, Euro 2004. Like a cross between the Italian job and Quadrophenia, this road-movie ad shows all the players going to Lisbon, and reportedly cost £3million to make.
Along the route the players, among them Patrick Vieira, Ashley Cole and Frank Lampard, meet up for kickoff in anything remotely resembling a pitch. Eventually they take on an entire Portuguese town, before finally the mod squad reaches Rossio, the main square of Lisbon. Beckhams scooter is covered with mod emblems and crosses of St George, apparently he fancied it so much he had it shipped to his home. The two-minute version of the ad will air on Sky Sports this Saturday for the first time, during the Soccer AM. Other airings will be a shorter 60-second version". Fonte: Adland Ad-rag || Blogfonk NOTA: A campanha chamada "Road to Lisbon" foi criada pela agência independente holandesa 180 Amsterdam, como parte da aliança criativa entre a 180/TBWA. A campanha inclui TV, Cinema, Imprensa e Outdoor o "kick off" da mesma começou a semana passada no Reino Unido. O "global roll-out" irá seguir dentro de semanas. |
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