May 24, 2004

ENTREVISTA COM DAN WIEDEN

'Creative insight is one that you don't expect, and that's why it's so powerful, because it takes you off guard, it makes you think about things in a different way and it takes you to a place you wouldn't have gone if you'd just followed logic and reason and focus groups'- DAN WIEDEN"For Wieden, the philosophy is simple: Creative people need some sense of security in which they can operate -- some sense that they're loved, quite honestly, and respected -- and then asked to do daring things."

Uma entrevista interessante a não perder no » The Oregonian
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