 | Num estudo que se avizinha controverso o Deutsche Bank diz que os anúncios de televisão parecem não funcionar para "mature package good brands". Fonte: AdAge
"The study, released on the eve of the TV buying upfront, examined 23 household, personal-care, food and beverage brands using customized marketing-mix analysis from Information Resources Inc. It found only 18% generated a positive return on investment (ROI) in the short term (a year or less) from TV advertising. Less than half (45%) saw their TV investment pay off long term." |
May 24, 2004
PUBLICIDADE EM TV NÃO FUNCIONA PARA CERTOS BENS DE CONSUMO
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