May 31, 2004

UM DIA NA W+K DE LONDRES ...

"The advertising 'creatives' responsible for campaigns that sell us products like Nike and Honda bounce concepts off bungee ropes, write rock songs for fun and paint self-portraits for inspiration. Katy Guest spends a day learning the subtle art of branding". Um artigo do The Independent UK sobre os bastidores de uma agência de publicidade.

» Inside the factory of bright ideas

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