by Calle Astrand
August 24, 2004
Multiculturalismo, Etnia e Publicidade
Depois do "pink pound" (comunidade gay) e do "grey pound" (consumidores séniores) os anunciantes viram-se para o poder de compra das "maiorias étnicas".
"Black and Asian people used to be caricatured in TV adverts - if they were there at all. Now, with the help of Thierry Henry and a Halifax bank manager, they've arrived in the cultural mainstream. That's because everyone, from advertisers to fashion designers, is realising that the brown pound is worth billions..."
[Link: "The new black"]
Depois do "pink pound" (comunidade gay) e do "grey pound" (consumidores séniores) os anunciantes viram-se para o poder de compra das "maiorias étnicas".
"Black and Asian people used to be caricatured in TV adverts - if they were there at all. Now, with the help of Thierry Henry and a Halifax bank manager, they've arrived in the cultural mainstream. That's because everyone, from advertisers to fashion designers, is realising that the brown pound is worth billions..."
[Link: "The new black"]
August 23, 2004
A conhecida revista Archive convida estudantes a apresentarem trabalho
"Lürzer's ARCHIVE is introducing a new section designed to showcase the work of outstanding students in an effort to help launch their careers.
A selection of all campaigns entered will be chosen to appear in each bi-monthly issue of Lürzer's ARCHIVE by a jury under the direction of editor-in-chief Michael Weinzettl."
[via Ad-Rag]
August 20, 2004
August 19, 2004
August 18, 2004
PORQUE É UM MOTIVO DE ORGULHO ...
"The Hidden Persuader is a tremendous blog from Portugal. Advertising/marketing/design news, views and thinking. And a tremendous collection of interesting links."
in APG UK ]
"The Hidden Persuader is a tremendous blog from Portugal. Advertising/marketing/design news, views and thinking. And a tremendous collection of interesting links."
in APG UK ]
"WHY ARE YOU CREATIVE?"
A esta pergunta respondem Wim Wenders, Dennis Hopper, David Lynch, Bowie entre outros.
Vale a pena espreitar e já agora responder online à mesma pergunta.
[Fonte: Blogfonk]
A esta pergunta respondem Wim Wenders, Dennis Hopper, David Lynch, Bowie entre outros.
Vale a pena espreitar e já agora responder online à mesma pergunta.
[Fonte: Blogfonk]
NO LOGO FCUK NO LOGO
"Clothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of complaints and censures from advertising watchdogs.
French Connection and its advertising agency, TBWA London, are attempting to inject new life into the brand amid complaints that its advertising has become old and tired.
A £3m advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will still appear on clothes, according to a report in the Independent.
Instead, the company will screen a 60-second commercial it claims is a satire on advertising."
[Fonte: Media Guardian]
"Clothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of complaints and censures from advertising watchdogs.
French Connection and its advertising agency, TBWA London, are attempting to inject new life into the brand amid complaints that its advertising has become old and tired.
A £3m advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will still appear on clothes, according to a report in the Independent.
Instead, the company will screen a 60-second commercial it claims is a satire on advertising."
[Fonte: Media Guardian]
August 12, 2004
UM CAFÉ QUE DESPERTA: "Il Vizio. Extra Strong Coffee" | MC Saatchi
Uma marca de café com um posicionamento deveras interessante e que vai ao encontro da uma tendência acentuada de que as algumas marcas têm em criarem um território baseado numa forte consciência politico-social, ou algo de maior no qual haja uma vontade de participar e pertencer.
"Political activism is being used as the latest way to market products to young consumers ..."
in The Guardian
 |  |
Uma marca de café com um posicionamento deveras interessante e que vai ao encontro da uma tendência acentuada de que as algumas marcas têm em criarem um território baseado numa forte consciência politico-social, ou algo de maior no qual haja uma vontade de participar e pertencer.
"Political activism is being used as the latest way to market products to young consumers ..."
in The Guardian
"Uma promoção e uma casa de banho"
Uma maneira interessante de gerar buzz e trazer "curiosos" novos clientes:
"A pub in Argentine is offering free drinks to customers - until the first person goes to use the toilet. The El Bosque pub in Quilmes offers free drinks to everyone over 18, reports the Las Ultimas Noticias.
Customers entering the pub is given an empty glass that can be refilled as many times as the person wants. But the promotion ends when the first person in the pub uses the toilet. When that happens, a set of red lights goes on, and then every one has to start paying for their drinks.
A pub manager said: "It is funny because the first person to use the toilet is always spotted and ends up being booed and cursed at."
Fonte: Ananova
August 11, 2004
August 05, 2004
ETIQUETA GERADORA DE BUZZ
 | Tom Bihn uma marca norte-americana de mochilas e laptop cases tem gerado algum burburinho graças às suas etiquetas de lavagem pouco convencionais, onde se pode ler em francês:
"Nous sommes desoles que notre President soit un idiot. Nous n'avons pas vote pour lui." "We're sorry our president is an idiot. We didn't vote for him." |
"POSITIONING" ... REVISITADO
 | Se tiverem oportunidade não deixem de espreitar o novíssimo blogue da Laura Ries, filha do sobejamente conhecido Al Ries e co-autora do '22 Immutable Laws of Branding'.
'The Origin of Brands' é o nome deste blogue cujos textos giram à volta do tema do 'Posicionamento'. |
ANÚNCIOS DA FUSE DÃO QUE FALAR
Sobre a paródia dos anúncios da Fuse, Rob Schwartz da TBWA\Chiat\Day (responsável pela comunicação do iPod) responde:
Q. What do you think of Fuse's parody of the iPod work in its latest advertising?
A. In some ways it is a badge of success. The work is so famous and part of the culture that people want to participate, sometimes for evil and sometimes for good. We're trying to make all our brands famous, so if people are pimping the work, we're at least out there doing our job. As to the legal aspects, I'm sure our business-affairs people are looking into it."
in Adweek
 |
 |
Sobre a paródia dos anúncios da Fuse, Rob Schwartz da TBWA\Chiat\Day (responsável pela comunicação do iPod) responde:
Q. What do you think of Fuse's parody of the iPod work in its latest advertising?
A. In some ways it is a badge of success. The work is so famous and part of the culture that people want to participate, sometimes for evil and sometimes for good. We're trying to make all our brands famous, so if people are pimping the work, we're at least out there doing our job. As to the legal aspects, I'm sure our business-affairs people are looking into it."
in Adweek
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