August 17, 2005
Porque é que as agências não utilizam o seu "remédio" nelas próprias? É a pergunta que Al Ries faz num recente artigo da Ad Age.
"The only industry in America that doesn't believe in advertising is the advertising industry itself. Because they don't do any.
Well, hardly any. And certainly nothing like the volume of advertising they convince their clients to spend."
Já John Hegarty da BBH é da opinião que: "The biggest problem for advertising agencies is none of them act as brands."
Posted by hidden persuader at 17.8.05