September 21, 2005

"The future of entertainment"

"The future of entertainment promises bigger shows and infinite choices to you, the master of this digital universe."

"Entertainment is no longer linear," says Bennett. "You have to think in terms of a broader life cycle of a show - how it will play on TV or computer, in a game, on a phone - and you have to embrace a new kind of creative partnership with your audience."

[Fonte: Newsweek]

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