"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
- Kenneth Roman, ex-CEO O&M
January 30, 2006
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3 comments:
Gostei disto, já votei em ti lá no Battle of the ad blogues ...
"A TMN está a dar mensagens à borla. Passa a mensagem."
É mentira.
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