September 19, 2006

"Food for thought"

"By definition, a good creative brief contains a bold hypothesis. To generate hypotheses you need to speculate: you need to progress from the known to the unknown." -- Jeremy Bullmore, WPP
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1 comment:

Anonymous said...

Deviam fazer um estudo da percentagem de vezes que o departamento criativo segue a sugestão do contacto e do seu briefing...

20/9/06 9:18 am

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