O crochet está outra vez na moda!

Coisas YouTubianas

Se beber, não lute com o Bruce Lee.

Aprender com os erros

[photo via Flickr]


"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."

------------> Fonte: Harvard Working Knowledge

Pronto, está tudo dito!

"The West no longer dominates the world’s savings, and as a result no longer dominates global investment and finance."

in "Globalization 3.0 - Prospects for a new world order."

"Oreo Elevator"

Oreo Elevator from CL on Vimeo.

Cliente: Oreo, Kraft Foods
Agência: Draft FCB, NY

(Campanha assinada pelo Claudio Lima que já cá trabalhou na Leo Burnett e FCB)

"Still hungry?"

"Advertisments and logos altered to change there message and connotations" by Specter.

Gut feelings and blinks

"Nudists"

A premissa:
Comfort torna a roupa tão macia e suave que até os casais nudistas (ou adeptos do naturismo) passam a usar roupa no corpo.

Cliente: Comfort, Unilever
Agência: Ogilvy, UK

"S**t"

Ainda há para aí muita gente descontente com o logotipo que a Wolff Olins criou para os Jogos Olímpicos Londrinos de 2012.

[Via: Wooster Collective]

"Food for thought"

"To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them (...) If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."
-- Scott Goodson, founder and CEO Strawberryfrog

"Nike Courage"

Cliente: Nike
Agência: Wieden+Kennedy, Portland

Branded utility?

Untitled from First and last name on Vimeo.

"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.

The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".

[Via: Media Guardian]

Bic. Sempre à mão.

Depois das esferográficas, isqueiros e das lâminas de barbear (e depilação), eis que nos chegam os telemóveis "low-cost" da Bic em parceria com a operadora Orange France.

[Via: Springwise]

"Individual by Choice"

"Beck's Canvas": Edição limitada criada por jovens artistas do Royal College of Arts.

Jon Steel "Planning at 40"

Jon Steel: Planning at 40: Solving the wrong problems
from JWT on Vimeo.

Genial!

"Zuji Beans. Helping holidays happen"

Cliente: Zuji Travel
Agência: The Hallway/Happy Soldier

[Via: Brainstorm 9]

À procura de mais minutos?

Cliente: T-Mobile
Agência: Saatchi & Saatchi, UK

"You Make It, We Play It"

Mais um exemplo de "consumer-generated content" criado pela AMV BBDO para a Doritos.

"Ecosystem"

"Saving pandas is not our only mission."

Cliente: WWF
Agência: BBH, Shangai

"Knife crime"

Cliente: Tower Hamlets Borough Council
Agência: AMV BBDO




E o que Mr. Noel Gallagher tem a dizer sobre o assunto.

"Food for thought"

"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."
-- Simon Andrews, MindShare's Chief Digital Strategy Officer

Isto vai precisamente ao encontro do que o meu amigo Frank Striefler da TBWA\Chiat Day diz na PSFK:

Está na altura de "move the agency from creating messages to content & brand behavior".

Como fazer parte da rede

Cliente: The Star Tracker
Agência: Lowe Lisboa