"JUST DO IT"

------------------------ > [Nike SS09] < ------------------------

"ATM receipts"

Cliente: HSBC
Agência: JWT Sydney

"Napkins"

Quem disse que os anúncios DIY criados pelo próprio consumidor não têm piada?

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

"Upscalling"

Cliente: Toshiba
Agência: Grey, London

"Food for thought"

"Creativity is the ultimate source of all forms of power and freedom."
-- George Gilder

Um aforismo por dia

Eu sempre tive uma particular admiração e carinho pela St. Lukes (desde os tempos do Andy Law e do Jonh Grant).

"Daily Aphorism" é um dos seus recentes projectos online.

"Policeman"

Cliente: HSBC
Agência: JWT

iPopcorn

Companhias 2.0

--------------------------------------------------------- Foto via Flickr]

"Are organisations prepared for the millennial consumer?"

[Fonte: Economist Intelligence Unit]

"Guitar strap"

Facebook "Big Boss"

"Kyle Doyle, 21, is currently facing an internal investigation after he called in sick for work then updated his Facebook status bar to read: 'Kyle Doyle is not going to work ... I'm still trashed. SICKIE WOO!'. Unfortunately for Doyle his boss was also a friend on Facebook and saw the incriminating status report."


"Virgin Atlantic has sacked 13 cabin crew staff after they criticised the airline's safety standards and insulted passengers on a social networking website, it has been revealed."

Um Brief ... deve ser "brief"

A brief can sometimes be a mind dump from the account group.
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away.

(...)

Remember a brief is supposed to be just that.

Brief.


by Dave Trott