"Chop Cup"

CHOP CUP from :weareom: on Vimeo.

"Food for thought"

“We fly the same planes from the same airport to the same destinations as many other airlines, yet our people turn the journey into the travel equivalent of a photo album, packed with memories."
-- Richard Branson, CEO Virgin Atlantic

"Ray-Ban virtual mirror"

"Everybody hurts"

As imagens são poderosas. A mensagem continua actual.

Cliente: TAC
Agência: Grey, Melbourne

"What Makes a Nation Rich?"

Max Weber, Montesquieu, Adam Smith, David Ricardo, Wallerstein ... todos ofereceram as suas razões. Daron Acemoglu do MIT sugere começarmos por "eleições livres" e outro tipo de incentivos e esquecer o binómio geografia-clima, religião-cultura ou centro-periferia.

Não concordo com a visão reducionista "one size fits all" do autor, mas aqui vai o link do artigo para ruminar-nos um pouco sobre o assunto.

"Let the news speak for itself"

Cliente: SKY TV
Agência: DDB Auckland

O regresso às coisas simples da vida

"These are the humble makings of a revolution in progress: Macaroni and cheese. Timex watches. Volunteer work. Insulated underwear. Savings accounts. Roseanne. Domestic beer. Local activism. Sleds. Pajamas. Sentimental movies. Primary colors. Mixed-breed dogs. Bicycles. Cloth diapers. Shopping at Wal- Mart. Small-town ways. Iceberg lettuce. Family reunions. Board games. Hang- it-yourself wallpaper. Push-it-yourself lawn mowers.

(...)

After a 10-year bender of gaudy dreams and godless consumerism, Americans are starting to trade down. They want to reduce their attachments to status symbols"


[Fonte: Time Magazine]

"Airball"

Cliente: Orange
Agência: Publicis Conseil

"There's more to life than a Volvo"

As marcas que melhor usam o Facebook

------ > Aqui.

Melhores presentes de natal, já!

"Don't people realise that after 90 years on this earth I've enough socks, ties and bloddy bubble bath?"
-- Albert Summers, member of a pensioner's group that is campaigning for better Christmas presents (in Sunday Times)

"Fight back"

Cliente: Canadian Cancer Society
Agência: DDB

"Turn around"

Cliente: Barnardo's
Agência: BBH

"Rexona Tuning"

Postal Natal "crowdsourced"

Baldrick Saves Xmas from Baldrick on Vimeo.